Show Your Pride captures, through photography of LGBTQ+ and Allied individuals, the strength, joy and courage inherent in embracing one's true self or in their support of the LGBTQ+ community. Highlighted with the photos are each person's three powerful words in response to "What Pride Means to Me."
Show Your Pride seeks to highlight the beauty of diversity, break down stereotypes, and contribute to a world where everyone can openly and proudly express their authentic selves. It transcends traditional boundaries, using the power of photography to share joy, evoke emotions, and create a powerful visual narrative that celebrates the LGBTQ+ community.
The campaign is a project between the Greater Houston LGBTQ+ Chamber of Commerce and talented photographer Chandrayee Soneja with Chamber Member Soneja Creative. Collaboration partners include Ike Smart City , Like Minds Communications, Houston City Council Member Abbie Kamin, Houston Dynamo & Houston Dash and Cosmo Cool Concepts.
The photos will be showcased on more than 180 digital kiosks across the city during Pride Month, in partnership with IKE Smart City. Select kiosks in the Montrose area will be wrapped with the Show Your Pride logo and Pride colors to celebrate this vibrant visibility campaign.
Individual photos are also being highlighted, during Pride Month, on the north side of Shell Energy Stadium as part of the collaboration with the Houston Dynamo & Houston Dash. The photos will also be highlighted during the Houston Dynamo and Houston Dash Pride Nights as well as the Sugar Land Space Cowboys Pride Night.
In addition, there will be a Show Your Pride Exhibit at the Chamber's Pride In Business Celebration Luncheon on June 7th, sponsored by Cosmo Cool Concepts..
The Pride backdrop was designed and created by artist and Creative Partner, Chandrayee Soneja. Each year the campaign utilizes a different Pride backdrop to capture beautiful photos as part of the Show Your Pride campaign. The narrative below represents the artist's interpretation of the backdrop, which is a beautiful work of art utilized for the 2024 Show Your Pride Campaign.
RESILIENCE, DIVERSITY & UNITY
By Chandrayee Soneja (she/her)
The Pride backdrop I’ve designed for this year’s Show Your Pride campaign serves as a visual representation of the LGBTQ+ community's resilience, diversity, and unity. Each strip of color in the rainbow flag intertwines, and reflects the interconnectedness of various identities and experiences within the LGBTQ+ community.
Incorporating the colors of the trans flag colors adds another layer of symbolism. The pink, blue, and white hues of the trans flag represent diversity, perseverance, and visibility within the transgender community. Instead of placing the trans colors in the traditional format of the progressive flag along the edges, these colors are integrated throughout the entire backdrop to reflect the interconnectedness of the community as well as the vulnerability of the trans community, which faces staggering levels of discrimination and violence.
Together, the rainbow and trans flag colors create a dynamic and inclusive tapestry, illustrating the beauty of diversity and the strength found in unity. It invites individuals to see themselves reflected in its vibrant colors and encourages them to embrace their authentic selves, knowing they are part of a community that celebrates and uplifts each other.
Whether displayed at Pride events, community gatherings, or supportive spaces, the Show Your Pride backdrop serves as a powerful affirmation of LGBTQ+ identity, resilience, and Pride.
Show Your Pride was made possible this year because of the generous support of Greater Houston LGBTQ+ Chamber of Commerce Impact Partner HP.
Don't miss your chance to own a Show Your Pride t-shirt! This is the first year we've offered this fabulous collectors item. With help from our friends at Custom Ink, a variety of vibrant colors are available. Order yours today so you'll be able to wear during Pride Month!
Are you interested in hosting a Show Your Pride photo shoot at your company or organization? Please complete the Show Your Pride Photo Shoot Request Form to inquire about hosting a photo shoot.
“We’ve been so moved by Houstonians from all backgrounds coming together and being photographed in the second year of our ‘Show Your Pride’ campaign,” said Jack Berger, director of Programming and Events for the Greater Houston LGBTQ+ Chamber of Commerce. “I am thrilled to see so many Houstonians from our Jewish community, like me, join us.”
Read the story
“The response and enthusiasm we’ve seen and felt through this year’s campaign is truly indescribable,” said Tammi Wallace, Co-Founder, President, and CEO of Greater Houston LGBTQ+ Chamber of Commerce. “It’s clear this campaign is making a lasting impact on so many of our LGBTQ+ neighbors, their families, and the allies who support them while simultaneously empowering, celebrating, and highlighting the beauty and uniqueness of the entire community." Read the story
There is no charge to participate in the Show Your Pride campaign, however there is a suggested donation of $25 that goes directly to the Greater Houston LGBTQ+ Chamber of Commerce to support the mission focused on economic inclusion for the LGBTQ+ community.
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